• Description

    The case study concerns Luigi and covers the period - Spring/Summer 2020. The strategy we applied achieved a 21% increase in conversion rate.

  • Working teams
    • team1

      Data Analysts

    • team2

      PPC

    • team3

      Automations

    • team4

      Creative

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  • Client-Brief-Solution

    • Client

      After seven years in business, LUIGI is considered one of the largest fashion e-shops in Greece. It employs 45 people and has an in-house photo studio and graphics department to meet its constantly growing needs. It is worth mentioning that the Luigi case study was presented as a success story at the largest Google Retail event to take place in Greece to date.

    • Brief

      Having already applied all the best practices and state-of-the-art techniques to this particular project, the next goal was to make a leap that would boost the project to achieve a noticeable increase in profitability. An analysis of e-shop data indicated that the conversion rate could be increased by up to 30%, with a much greater return, if all visitors coming from adverts see only products that are in stock for their size.

    • Solution

      The solution that was implemented solves the problem of out-of-stock items in its actual dimension. When a product is not available in the end user's size, then it is considered out of stock only for that user. To resolve this particular problem, it was necessary to add custom labels to the product feeds and create custom cookies that could then target Facebook users.

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  • Description2
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      +201% Revenue

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      +21% Conversion Rate

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      +174% Transactions