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Description
The case study concerns Myikona and covers the period 2019 - 2020. The strategy we applied achieved a 35% increase in turnover.
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Working teams
Data Analysts
PPC
Automations
Creative
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Client logo
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Photo1
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Client-Brief-Solution
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Client
Myikona is an all-Greek company that belongs to the Digital Publication Group of Companies, the largest personalized photographic and printing products group in the Balkans. It would be no exaggeration to say that in recent years, it has created its own vertical structure through an online approach that has been globally recognized, as it became a finalist in the Google Premier Partner Awards Video Excellence category. The project also took part in Google International Growth, and is preparing to take its first steps beyond the border to one of the largest European markets.
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Brief
Naturally, for an enterprise with the core business of Myikona, one of the most important events to exploit is St Valentine's Day. The target was set to increase turnover by 30% over the same period in the previous year. It is worth noting that such a rise in turnover is very difficult to achieve, as the project already enjoys quite a large share of its market.
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Solution
The solution that was ultimately selected was to create a video campaign that will be deployed using the Hero-Hub-Help framework. The aim of this particular strategy was to increase the company's brand awareness while generating new audiences that would later be used to increase company sales.
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Description2
+35% Revenue
1.25M Views
+41% View Rate
Increased turnover with Brandformance campaigns for Myikona
