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Description
The case study concerns Politikos Shop and covers the period 2019 - 2020. The strategy we applied achieved a 231% increase in turnover.
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Working teams
Data Analysts
PPC
Automations
Creative
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Client logo
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Client-Brief-Solution
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Client
The Politikos Department Store is the largest regional store of its kind in Greece. It stocks a large variety of products and a great number of well-known brands for women, men and children. Since 2017, it ventured into e-commerce with the vision of becoming a "must visit" online fashion destination. In 2019, it was one of the projects on the Greek market to take part in Google International Growth, and it has already taken its first steps beyond the border to two new markets.
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Brief
The project's main goal was to increase turnover by 100% without changing the target ROAS. In practical terms, that means the way that advertising accounts are optimized had to be redesigned so that all processes can complete sooner, making the benefits of optimization felt much more quickly without account performance being compromised by the major expansions that took place.
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Solution
The title "Fully Automated Perfection" most appropriately describes the solution that was implemented. That's because the restructuring and expansion of advertising accounts was achieved through a custom application and because later, most of their optimization was done through automation. Their quality not only remains consistent over time, but it continually improves because there is hardly any human intervention to make significant changes. At the same time, in expansion, the time needed by the administrator to identify the areas that need expansion is completely eliminated, while the time needed to apply the add-ons is kept to a minimum.
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Description2
+231% Revenue
+225% Transactions
+230% Ad Spend
Increased turnover through Automations for Politikos Shop
