• Description

    The case study concerns Vita4you and covers the period 2019 - 2020. The strategy we applied achieved a 135% increase in turnover.

  • Working teams
    • team1

      Data Analysts

    • team2

      PPC

    • team3

      Automations

    • team4

      Creative

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  • Client-Brief-Solution

    • Client

      Vita4you is a pharmacy based in Thessaloniki. It has operated in the city centre since 1987, but made its entrance as an online pharmacy in 2010. It is now one of the largest online pharmacies in Greece, with more than 25 employees. It also has an in-house content marketing and web development team.

    • Brief

      The main goal was to achieve an immediate increase of 40% in turnover within a specific profit margin. The analysis done on existing advertising accounts showed that the promotional campaigns to date were focused on a small number of products, brands and categories, while in most cases they were not even covering their cost. To increase turnover in such a short time, campaigns had to be created for all categories and all brands that Vita4you offers while making sure they were fully optimized on Day 1.

    • Solution

      To meet these challenges, custom-made software was developed using Symfony 2.0 Framework, React.js Framework and PostgreSQL technologies. This particular tool comprises two key modules. The first module operates on the cloud; it is fueled with categories from the Google Merchant Center feed and automatically creates campaigns, adgroups, keywords and ads. The second module collects search queries from Google Search using certain sections of the account in order to recommend areas into which the advertising account could be expanded after first filtering the data for processing.

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  • Description2
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      +135% Revenue

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      +125% Transactions

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      +115% Ad Spend